12 September 2023

ASKO Holding, a company with roots in the commercial and industrial legacy of the Konukoglu Family, has recently acquired a majority stake in Hy-Brid Lifts, a manufacturer of scissor lifts and associated equipment in the United States (USA). This strategic move further cements ASKO Holding’s position as a global leader in the heavy equipment and agricultural machinery industry.

With this strategic partnership with Hy-Brid Lifts, ASKO has made a move that is poised to enhance the accessibility of its innovative and high-quality products to a wider market. Boasting an extensive production network, with facilities spanning over 700,000 square meters across provinces such as Gaziantep, Sakarya, Bursa, and Izmir, ASKO Holding now expanded its production capacity with the addition of a new facility in the United States.

With this partnership, ASKO will be able to expand the product range of the Hy-Brid Lifts and provide working capital for accelerated growth in all areas.

"We are very excited to have Hy-Brid Lifts and their talented team join the ASKO family”, stated Mr. Sami Konukoglu, CEO of ASKO Holding. “With Hy-Brid Lifts's innovative, top-notch products and extensive dealer network, this investment aligns perfectly with ASKO’s goal to become a global player and expand in the USA”.

Mr. Sami Konukoğlu also added that the partnership aims particularly to enhance their export efforts from Türkiye. He further stated, “While offering new products to global markets under the ASKO brand, we are perfecting our R&D, sales, and service networks based on our experiences gained here”.